Introducting Rez Coffee 2.0

Here is what’s changing:

⚡Rez Memberships are changing

Currently, there are three membership tiers (single, double, and triple shot). Each considers the web design, web development, monthly maintenance, and SEO as a part of its total offerings.

The intent of memberships are to provide a 3-phase website plan, helping each coffee cart grow and achieve higher levels of success over time. With many of you seeing a ton of success with this model, there were a couple of downsides to this approach…

• Each coffee cart resides in a different area with a different demand for their services. With that, each cart needs a specific web strategy catered to their area (which the current system doesn’t account for).
  • Each coffee cart resides in a unique area with a unique set of challenges; whether it’s the level of competition, the demand for coffee catering services or simply the knowledge of coffee cart catering services existing, each coffee cart owner should approach their challenges with an effective web strategy.
• I’ve noticed a shift happening within the coffee cart industry, its exploding! For a while it was a hidden gem, but now its becoming a service that many corporate and private events deem as essential for their event. With this shift comes more competition, “if you can do it, I can do it”. With the increase of competition comes the increased demand for high performing SEO optimized websites.
  • The current offerings will still get your website to the top in most areas, but with both the shift of competition and technology (Google’s Ai) additional SEO services will be needed to remain at the top.
  • The current offerings are a bit too rigid, not taking into consideration the differences in demand and competition within each market. The new structure will allow me to craft real solutions in finer detail for each coffee cart. Let me explain…

🌐 Introducing Web Packages

Web Packages now allow you to choose the pages you need for your business to be successful in your area. Each package comes with…

1. A specific group of pages
2. On-Page SEO (one-time)
3. Technical SEO (one-time)
4. Hosting
   • Website files
   • Custom Code
5. Bug Fixes

Monthly Cost

• Tier 1 = $100/m
• Tier 2 & 3 = $150/m

You’re probably thinking, “What’s the big difference between Web Packages and my current membership?”. Here’s the difference, Web Package Memberships do not come with monthly SEO services, they do however take care of the functionality of your site along with an initial On-Page and Technical SEO setup.

🔁 SEO Memberships

Introducing the new SEO Memberships! These new memberships are packed with on-going monthly SEO optimizations that will increase your local search ranking over time. These monthly services will set you apart from the rest. Services that you can expect from these new packages are…

1. Keyword Research + Updates (updated)
2. Monthly Technical + On-Page SEO
3. Website Redesign + Restructure
4. SEO Reports (updated)
5. Strategy Reports (new)
6. Competitor Strategy (new)
7. CMS Page Strategy (new)
8. Blog Post Strategy (new)
9. Ai Strategy (coming soon)

🪙 Introducing Tokens

Tokens are a new approach to web services. Imagine them as digital currency for all things website related. Instead of billing by the hour and creating custom quotes for each person, you will be able to buy Tokens, select the service you want and purchase.

This will help keep all my services organized, maintainable, and consistent, so one person doesn't receive a slightly different quote from another.

More details about Tokens to come!

➕ Addons

For those needing additional monthly technical support, you can bundle the following addons for your support needs.

1. DNS Management
2. Google Workspace Management
3. Microsoft 365 Management
4. CRM Setup + Management
5. Email Campaign Setup + Management
6. Additional Hosting + Server Management
   1. Video Files

❓How this will impact you moving forward

Hopefully this gives a clear understanding of the new structure for Rez Coffee’s Membership offerings; it’s important to understand how this will impact you moving forward.

Everyone currently enrolled in the Single Shot Membership will be enrolled in the Tier 1 Web Package ($100/m). And Double and Triple Shot Members will be enrolled in the Tier 2 & 3 Web Packages ($150/m).

📅 When will these changes be taken into effect?

These changes will begin on September 1, 2025, but might not fully take effect until October 1st.

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